How Go Click Media Helped a Co. Mayo Community Council Generate €33,907 in Pure Profit Through Paid Social

Islandeady Council – Paid Social Case Study

• €18,056 ad spend
• €51,964 in ticket sales
• €33,907 net profit
• 2.5M impressions

Overview

Islandeady Development Company and Islandeady Community Council launched a major 20-week fundraising raffle Win26k.ie to support the development of a new community facility in Islandeady, Co. Mayo.

The campaign was a remarkable community effort: volunteers sold tickets door-to-door and at local businesses, billboard and display advertising ran across the region, and the draw night at The Key West was attended by former Taoiseach Enda Kenny, who drew the winning ticket. Congratulations to Ann Heraty, the €26,000 winner.

Go Click Media was brought in to supercharge the campaign digitally using targeted paid social advertising on Meta (Facebook and Instagram) to extend reach across Ireland and drive online ticket purchases far beyond what offline activity alone could achieve.

The Challenge

slandeady is a close-knit rural community in Co. Mayo a wonderful foundation for a grassroots fundraiser, but inherently limited in geographic reach. The offline campaign was brilliantly organised, but ticket sales beyond the local area required a different approach entirely.

The brief was clear: use paid social advertising to reach Irish audiences nationwide including the Irish diaspora and convert that reach into online ticket sales, at a cost-per-sale that made commercial sense.

The Strategy

Go Click Media developed a full paid social campaign on Meta designed to complement and amplify everything happening on the ground. The approach was built around three core pillars:

• Precision audience targeting: Identifying and reaching Irish audiences and diaspora communities with a proven affinity for community causes and local fundraisers.
• Creative-led ad delivery: Deploying compelling video and image ads featuring well-known Irish ambassadors to grab attention and build trust instantly.
• Conversion-focused funnel: Driving users directly to the Win26k.ie ticketing platform with minimum friction between seeing an ad and buying a ticket.

Campaign Ambassadors

A key pillar of the creative strategy was recruiting high-profile Irish figures whose faces and voices would instantly add credibility and stop the scroll.

Both ambassadors featured in paid social video ad creative. Their involvement is a textbook example of how authentic community connections when paired with smart targeting can dramatically amplify the performance of a paid advertising campaign.

Results

The numbers speak for themselves. Every euro invested in paid social advertising returned nearly three euros in direct online ticket sales:

Why It Worked

1. An exceptional grassroots campaign to amplify
   Islandeady Community Council laid an outstanding foundation over 20 weeks local volunteers, billboard advertising, business partnerships, and a community draw night that captured the public imagination. Paid social had something worth amplifying.
2. Precision targeting beyond the local area
   Go Click Media extended the campaign’s reach nationwide connecting with Irish audiences across the island and in the diaspora who would never have been reached through traditional offline channels alone.
3. Ambassador-led creative that earned attention
   Michael Harding and Aidan O’Shea didn’t just lend their names they appeared in video creative that felt genuine and community-led rather than polished and corporate. That authenticity drove exceptional engagement rates.
4. A frictionless path from ad to purchase
   The campaign was engineered to convert. Users moved from awareness to ticket purchase in as few steps as possible, with the Win26k.ie platform making it simple to act on impulse.
5. Integrated ATL and BTL activity
   Offline and digital reinforced each other at every touchpoint. When someone saw a billboard in Mayo, there was a strong chance they’d encounter a targeted Meta ad on their phone within hours creating the repeated exposure that drives conversion.

Conclusion

This campaign is proof of what’s possible when a well-organised community fundraiser is paired with expert paid social execution. Whether you’re a GAA club, community council, charity, or local business in Ireland or Northern Ireland if you have a cause worth supporting and a product worth buying, targeted paid social advertising can unlock an audience far beyond your immediate reach.

Go Click Media specialises in PPC and paid social advertising for organisations and businesses across Ireland and Northern Ireland. We make your ad budget work harder and we have the results to prove it.