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A Win-Win-Win Partnership
How Two Agencies Delivered 177% Order Growth for JEPS Farm Safe
Through regular collaboration, aligned strategy, and complementary expertise across paid media, content, social media, and email marketing, every marketing activity supported the same commercial objectives. Both agencies successfully delivered a coordinated marketing approach that enabled faster decisions, more effective execution, and stronger business outcomes.
The result was not only significant growth in sales and orders for JEPS Farm Safe, but also a genuine partnership that works seamlessly, deriving results to be proud of.
How did it work?
GoClick Media manages paid advertising campaigns across Google and Meta, while Elle Marketing leads on content, social media, influencer marketing and email marketing. Both agencies work towards a shared goal: client success and retention.
JEPS Farm Safe is a Northern Irish-based manufacturer with over twenty years of experience in farming and haulage. The company designs and builds yard scrapers and innovative farm equipment engineered for tough environments, serving dairy and livestock farmers across the UK, Europe, the USA and Canada.
JEPS Farm Safe approached GoClick Media and Elle Marketing as trusted marketing providers to lead the way on strengthening brand awareness, converting sales and building communities on both a local, regional and global scale.
Objective
Raise Awareness & Reach Targeted Audiences
- Build brand recognition within farming and livestock communities
- Clearly communicate product quality and longevity
- Promote into new, international markets on a global scale
Build Engagement & Drive Website Traffic
- Drive high-intent traffic from farmers actively researching or purchasing equipment
- Use demonstration-led content showing the product in use
Generate Sales
- Target ROAS benchmarks: 3.7 as a minimum acceptable return, 5.0–5.5 as a strong performance target
What GoClick Media Delivered
Collaborative Partnership
GoClick Media works closely with Elle Marketing, taking ownership of the PPC strategy while contributing to the shared goals both agencies are working toward, while being fully transparent to the client. Each understands the other’s role, keeping the campaign aligned from strategy through to execution.
Local PPC Expertise
GoClick Media is based in Northern Ireland, with direct experience in the local farming market. This local grounding shaped every targeting and messaging decision throughout the campaign.
Competitive Pricing
JEPS Farm Safe received a cost-effective service without compromising on results, giving the client more value for every pound spent.
Competitive Pricing
JEPS Farm Safe received a cost-effective service without compromising on results, giving the client more value for every pound spent.
Strategic Contribution
GoClick Media led the build of the digital marketing PPC strategy, setting clear direction for Google and Meta campaigns and aligning activity with the client’s commercial goals.
What Elle Marketing Delivered
Strategic Content & Community Building
Elle Marketing developed and executed the content and social media strategy, focusing on authentic storytelling that connects with JEPS Farm Safe’s farming community. From social management to campaign content, every piece is designed to build trust and engagement with the audience.
Local Market Insight
Based in Northern Ireland with deep experience across agricultural, food & drink, and rural business sectors, Elle Marketing brings local understanding of farming audiences and what resonates with them, translating strategy into content that lands.
Collaborative Partnership
Elle Marketing works hand-in-hand with GoClick Media, ensuring the organic social and content strategy complements the paid media activity. Full transparency, clear communication, and shared commercial goals keep the entire campaign aligned.
Strategic Storytelling
Elle Marketing led the content strategy and messaging framework, ensuring JEPS Farm Safe’s brand voice, values, and key messages are consistent across all organic channels, from social media to community engagement.
Authentic Brand Positioning
Rather than generic promotional content, Elle Marketing focuses on building genuine connections through behind-the-scenes insights, client stories, seasonal content, and community-focused posts that position JEPS Farm Safe as a trusted partner within their target market.
A recap of Performance Results
Period: 19 February – 19 June 2026 vs. 19 February – 19 June 2025
| Metric | Growth |
| Total Sales | +44% |
| Net Sales | +44% |
| Orders | +177% |
| Products Sold | +136% |
| Variations Sold | +31% |
How we achieved them (without giving away our trade secrets)
- A deep understanding between GoClick Media and Elle Marketing was essential to working toward one shared objective
- A well-structured, step-by-step strategy to raise awareness and reach target audiences, build engagement and drive website traffic, then generate sales
- Efficient growth strong returns delivered without a significant increase in spend
