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Mayo LGFA ‘Win a Car’ Fundraising Raffle Facebook & Instagram
(Meta Ads)
Campaign: Win a Car Raffle | Platforms: Facebook & Instagram | €19,460 ad spend €70,112 in ticket sales + 3.6x ROAS | 2,262 tickets sold online
Mayo LGFA, the Ladies Gaelic Football Association in County Mayo, is one of the most active and well-supported county boards in Ireland. Like many sporting organisations, they rely on fundraising to invest in player development, facilities and the growth of the game at all levels. Their ‘Win a Car’ raffle was a five-month fundraising initiative designed to do exactly that.
The challenge was a familiar one. Every county board and club in Ireland runs a raffle. They all compete for the same attention, on the same platforms, at the same time of year. Goodwill and community spirit get you so far, but converting that into online ticket sales at scale, profitably, is an entirely different task. That’s where Go Click Media came in.
Go Click Media was engaged to plan and manage the full paid social campaign across Facebook and Instagram, with one clear objective: sell as many tickets as possible online, within a defined budget, before the draw date.
THE CHALLENGE
A ‘Win a Car’ raffle sounds simple. In practice, running one as a structured digital performance campaign is anything but. Several factors made this campaign genuinely demanding:
- Fixed deadline: the draw date was immovable, meaning there was no room to recover from a slow start or course-correct gradually. The campaign had to perform from week one.
- A saturated market: during the GAA season, Irish social media feeds fill up with raffle ads from clubs and county boards across the country. Cutting through that noise required creative that stopped the scroll, not just another boosted post.
- Trust before conversion: asking someone to hand over money for a raffle ticket from an online ad requires credibility. The campaign had to build that trust quickly and consistently across five months.
- A national audience: ticket buyers weren’t going to come from Mayo alone. The campaign needed to reach and convert Irish audiences nationwide, including diaspora communities with a strong connection to GAA.
STRATEGY & EXECUTION
Go Click Media built and managed the full paid social campaign across Facebook and Instagram for the five-month campaign window. The approach was straightforward in principle and precise in execution.
Creative Testing: Letting the Data Decide
Rather than committing fully to one creative format, Go Click Media ran a mix of video and static graphic ads against each other from the outset, testing what resonated with the audience and shifting spend toward what converted. One video ad emerged as the clear campaign workhorse consistently outperforming everything else in reach and engagement. Graphics kept the creative fresh as the deadline approached and urgency messaging came into play.
Audience Targeting: Reaching the Right People
The campaign was targeted to reach Irish audiences and GAA communities nationally, with spend concentrated on the audience segments most likely to convert women aged 35 and above, who data confirmed were the dominant buyer group throughout the campaign. Diaspora audiences with strong GAA connections were also prioritised, extending the campaign’s reach well beyond Mayo.
Budget Management: Every Euro Accountable
Spend was managed actively throughout the five months not set and forgotten. Budget was tracked against performance week by week, with adjustments made based on which ad sets were generating ticket sales rather than just impressions. The result was a campaign that remained efficient from start to finish, with a cost per ticket sold of €8.60.
CAMPAIGN RESULTS
The five-month campaign delivered consistently strong results across every key metric reach, engagement, clicks and, most importantly, ticket sales:
| Metric | Result |
| Total Ad Spend | €19,460.62 |
| Total Online Ticket Sales | €70,112.68 |
| Return on Ad Spend (ROAS) | 3.6x — €3.60 returned per €1 spent |
| Cost Per Ticket Sold | €8.60 |
| Total Impressions | 2,243,369 |
| Total Reach | 202,400 People |
| Post Engagements | 361,407 |
| Link Clicks | 27,614 |
| Website Ticket Purchases | 2,262 |
| Website Checkout Conversion Rate | 8.2% |
WHAT THE NUMBERS MEAN
A 3.6x return on every euro spent
€19,460.62 in ad spend generated €70,112.68 in online ticket sales a return of 3.6x. That is not a vanity metric. It represents real revenue generated directly from paid advertising, tracked through to purchase on the raffle website. For any organisation running a fundraiser, that is the number that matters.
1 in every 12 clicks became a sale
27,614 people clicked through to the raffle website. 2,262 of them completed a ticket purchase an 8.2% checkout conversion rate from a cold social media ad. That figure reflects both the quality of the targeting and the effectiveness of the creative in building enough trust to drive a financial transaction.
The audience was built to convert, not just to watch
70.3% of everyone who engaged with the campaign likes, comments, shares and clicks was female. The heaviest engagement came from the 45 to 54 and 55 to 64 age brackets, with the 65 and over group close behind. Under-25s barely registered. This was not a campaign chasing impressions from an audience unlikely to buy. Every targeting decision was made with conversion in mind, and the demographic data confirms it worked.
79 new page likes. 2,262 tickets sold.
The campaign generated just 79 new page likes against 2,262 ticket sales. That gap is entirely intentional. Go Click Media built this campaign to sell raffle tickets not to grow a follower count. Every euro of ad spend was directed toward the commercial objective, not a vanity metric.
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A note on reach The campaign reached 202,400 people across Ireland — a substantial national audience for a county board fundraiser. The significance here is not the comparison to a census figure, but what that reach delivered: 361,407 post engagements and 27,614 link clicks, at an average frequency of 11 impressions per person. Repeated exposure didn’t cause fatigue — it drove action. |
WHY IT WORKED
The right creative, chosen by data
Most fundraising campaigns pick a format and stick with it. Go Click Media tested multiple creative variants simultaneously and let performance data determine where budget went. The result was a campaign that became more efficient over time, not less.
Targeting built around buyers, not browsers
Reaching a large audience is easy. Reaching the right audience people who will actually hand over money for a raffle ticket requires precise targeting decisions grounded in an understanding of who buys. The demographic data from this campaign confirms that
Go Click Media got that right from the outset.
Active management, not passive delivery
A paid social campaign that is set up and left to run will rarely perform at its ceiling. Go Click Media managed this campaign actively throughout the five months adjusting spend, refreshing creative, and responding to performance data. That ongoing optimisation is what the difference between an average return and a 3.6x return looks like in practice.
The right agency makes the difference
Every organisation running a fundraising draw in Ireland has access to Facebook and Instagram ads. What separates a campaign that generates €70,000 from one that generates a fraction of that is not the platform it is the strategy, the creative decisions, the targeting and the active management behind it. That is what Go Click Media brings to every campaign.
CONCLUSION
This campaign demonstrates what is achievable when a community fundraiser is run as a structured, accountable digital performance campaign. Mayo LGFA had a great prize, genuine community support, and a fixed window to sell. Go Click Media turned that into €70,112 in online ticket sales and a 3.6x return on every euro of ad spend.
Whether you are running a GAA raffle, a community draw, a charity fundraiser, or a commercial promotion the same principles apply. Precision targeting, proof-led creative, active budget management, and the right agency behind it. If your organisation is planning a fundraiser or promotional campaign and you want to know what paid social advertising could deliver for you, get in touch with Go Click Media.
