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Google Ads & Meta Paid Social | Newry, Northern Ireland
Jan–Jun 2026 vs Jul–Dec 2025:
+88% Google Ads conversions | +506.9% Meta website actions | +66% conversion rate
CLIENT & CAMPAIGN CONTEXT
The Skin Health Clinic is a corneotherapy-focused skin and laser clinic based in Newry, Northern Ireland. RQIA registered and award-winning Skincare Clinic of the Year 2026 and 2025, and Specialist Clinic of the Year 2024 the clinic has treated over 2,000 clients across a wide range of treatments including facials, microneedling, skin boosters, blemish and skin tag removal, and laser treatments such as Lumecca IPL for pigmentation and thread veins.
Go Click Media manages the clinic’s paid search (Google Ads) and paid social (Meta) advertising, with one clear objective: connect people who are actively searching for skin treatments in the local area with the clinic’s services, and convert that interest into booked consultations.
THE OBJECTIVE
The clinic offers a wide range of treatments from skin tag removal and laser hair removal to rosacea management and acne treatment. The challenge was making sure the right people saw the right message at the right time, within a defined monthly budget.
- Drive qualified enquiries for core treatments: skin tag and blemish removal, laser hair removal, acne and rosacea management.
- Convert local search intent across Newry, Dundalk, Newcastle, Downpatrick, Armagh and surrounding towns into new client consultations.
- Build sustained reach and engagement on Meta to support awareness across the wider treatment range.
WHAT GO CLICK MEDIA DELIVERED
Go Click Media managed two complementary channels Google Ads for capturing active search intent, and Meta paid social for building awareness and driving action through creative content.
| 1 |
Google Ads — Capturing People Already Looking
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| 2 |
Meta Paid Social — Building Trust Through Creative
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CAMPAIGN RESULTS
All figures compare the first six months of 2026 (January to June) against the previous six months (July to December 2025). This is a like-for-like comparison of two consecutive periods, giving a clear picture of how the campaign has moved the dial over time. ‘Key actions on the website’ covers all meaningful contact activity form submissions, email clicks and phone clicks combined into one measure rather than tracking any single action in isolation.
Google Ads Performance
| Metric | Change (6 Months vs Previous 6 Months) |
| Impressions | -5% |
| Clicks | +9% |
| Ad Spend | +15% |
| Conversions | +88% |
| Conversion Rate | +66% |
Meta Paid Social Key Actions on Website
| Metric | Change (6 Months vs Previous 6 Months) |
| Meta Ads (Paid Social) | +506.9% |
Organic Social Key Actions on Website
| Metric | Change (6 Months vs Previous 6 Months) |
| Facebook Organic | +104.7% |
| Instagram Organic | +298.3% |
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The Bottom Line +88% Google Conversions · +506.9% Meta Actions Across two channels in six months — more enquiries, better conversion rate, stronger return |
UNDERSTANDING THE NUMBERS
Why organic social also grew and why that matters
It’s worth explaining why organic social figures are included here alongside the paid results. Not every person who sees a paid ad will click it immediately many will see an ad, become curious, and then visit the clinic’s Facebook, Instagram or TikTok page to learn more before taking action. That browsing behaviour shows up in the organic numbers, not the paid ones.
The organic growth in this period is therefore partly a reflection of the paid campaign doing its job raising awareness and driving people to explore. But it’s equally a reflection of the significant effort The Skin Health Clinic has put into their own organic content across Facebook, Instagram and TikTok throughout 2026. Consistent, high-quality content on those channels has built an engaged audience that converts. Both contributions matter, and the results reflect both.
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Paid vs Organic — putting it in context Meta Ads traffic and website actions grew roughly 5 to 17 times faster than Facebook and Instagram organic over the same period. Importantly, organic was still growing alongside paid — not being displaced by it. The two channels reinforced each other, with paid activity generating initial awareness and organic content building the trust that converts a curious visitor into a booked client. |
Google Ads fewer impressions, better results
A small drop in impressions (-5%) alongside a significant rise in clicks (+9%), conversions (+88%) and conversion rate (+66%) is a positive sign, not a negative one. It means the campaign became more precise reaching fewer people overall but reaching the right people more effectively. Every pound of ad spend worked harder than it did in the previous period.
WHY IT WORKS
Treatment specific targeting
Rather than running one generic campaign for the clinic as a whole, Go Click Media built campaigns around individual treatments. This means someone searching for skin tag removal sees an ad for skin tag removal not a general clinic ad making it far more likely they’ll click and enquire.
Proof-led creative on social
People considering a skin treatment need to trust the clinic before they book. Generic promotional content doesn’t build that trust. Treatment demonstration videos and real client testimonials do and the campaign results reflect that directly, with demonstration and testimonial content consistently outperforming other ad formats.
Budget that moves with demand
Treatment demand shifts throughout the year laser hair removal peaks at different times to rosacea treatments or skin tag removal. Go Click Media tracks performance service by service and moves budget toward what’s converting, ensuring the clinic’s ad spend is always working where it matters most.
CONCLUSION
This case study shows what’s possible when paid advertising is built around how people actually search treatment by treatment, location by location and when social creative is led by proof rather than promotion. For any clinic, practice or local service business looking to grow their client base through digital advertising, the same principles apply: precision targeting, trust-building creative, and a budget that follows performance.
Go Click Media manages Google Ads and paid social campaigns for businesses and service providers across Ireland and Northern Ireland. If you want to know what a targeted paid advertising campaign could deliver for your business, get in touch.
