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Client: East Coast Alloys
Location: Ireland
Project: Paid Advertising Campaign (Google Ads & Meta Ads)
Overview
East Coast Alloys is a leading supplier of alloy wheels and tyres in Ireland, offering quality products and nationwide delivery. To strengthen their online sales performance and stay ahead in a competitive market, they partnered with Go Click Media to run an integrated paid advertising campaign.
By combining Google Ads and Meta Ads in a coordinated strategy, East Coast Alloys drove highly targeted traffic to their website, converted visitors into customers, and achieved a strong return on their advertising investment.
Objectives
• Increase Online Sales: Grow website purchases of alloy wheels and tyres.
• Maximise Return on Ad Spend (ROAS): Deliver significant revenue from a carefully managed advertising budget.
• Build Brand Visibility: Ensure East Coast Alloys stayed top-of-mind for potential buyers throughout Ireland.
Strategy
Go Click Media designed a dual-channel advertising approach that delivered results without waste, ensuring every euro worked to generate sales:
Google Ads
• Capture Active Shoppers: We built search campaigns focused on customers already looking for alloy wheels and tyres online, ensuring East Coast Alloys appeared when purchase intent was high.
• Optimised Ad Messaging: Search ads were written to highlight quality, selection, and nationwide delivery, making sure potential buyers had compelling reasons to click.
• Performance Refinement: Campaigns were continuously reviewed and adjusted to prioritise searches most likely to convert, ensuring budget efficiency and strong conversion rates.
Meta Ads (Facebook)
• Broaden Awareness: We created campaigns to showcase East Coast Alloys’ range of products to new audiences, introducing the brand to potential customers who might not yet be actively searching.
• Retargeting Strategy: Ads were specifically designed to re-engage people who had previously visited the website or interacted with the brand online, encouraging them to return and complete their purchase.
• Creative That Stood Out: Visually appealing product-focused ads were developed to highlight alloy designs and offers, designed to capture attention and generate interest in busy social feeds.
This unified strategy allowed East Coast Alloys to effectively reach customers at different stages—from intent-driven searchers ready to buy to social media users discovering and returning to the brand.
Results
Google Ads
- Total Spend: €291
- Clicks: 3,061
- Impressions: 15,703
- Click-Through Rate (CTR): 19.5%
- Website Purchases Attributed: 10
- Revenue Generated: €9,590
Meta Ads (Facebook)
- Total Spend: €294
- Impressions: 147,443
- Reach: 32,900+
- Clicks: 3,030
- Website Purchases Attributed: 5
- Revenue Generated: €2,603
Key Takeaways
- High-Quality Traffic: Both platforms delivered thousands of targeted website visits ready to convert.
- Balanced, Omnichannel Approach: Search advertising captured customers with high buying intent, while social advertising expanded reach and maintained brand awareness through retargeting.
- Clear Sales Impact: Over €12,100 in online revenue generated from ~€600 in ad spend demonstrates the value of strategic paid advertising.
Conclusion
By partnering with Go Click Media, East Coast Alloys transformed a focused advertising budget into measurable sales success. The integrated use of Google Ads and Meta Ads delivered targeted traffic, improved brand visibility, and converted interest into over €12,100 in online sales.
This case demonstrates how a smart, carefully managed digital advertising strategy can help ecommerce businesses achieve real growth and stay ahead of the competition.
