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When St Mary’s Rochfortbridge GAA Club launched their latest fundraising draw, the goal wasn’t to replace traditional ticket sales — it was to support the committee, ease the pressure of door-to-door selling, and give supporters an easy way to buy tickets online.
The fundraiser offered entrants the chance to win €26,000 paid weekly over 12 months, effectively covering a year’s wages for the winner. Go Click Media was delighted to be asked to assist with the digital side of the campaign and help the club maximise its reach beyond the local area.
Over a three-month Meta Ads campaign running from October to January 2026, we worked closely with the St Mary’s committee to ensure the ads complemented their offline efforts and delivered real value without over-spending.
A collaborative approach from day one
From the outset, this campaign was very much a team effort. Regular consultations allowed us to align strategy, agree sensible budgets, and ensure tracking remained in line with the club’s own sales figures. This ongoing communication meant decisions could be made quickly and confidently as the campaign evolved.
October started slowly, which is not uncommon for fundraising campaigns of this type. Rather than forcing spend early, we focused on testing, refining messaging, and optimising campaign structure, allowing performance to improve naturally as the draw gained momentum.
Trusted voices driving engagement
A major strength of this campaign was the quality of content provided by the club. St Mary’s secured support from high-profile GAA figures including Kerry All-Star David Clifford and Donegal legend Michael Murphy, who recorded short video messages encouraging people to support the draw.
These endorsements added instant credibility and helped the campaign reach audiences well beyond the club’s immediate supporter base — a key factor in driving engagement and link clicks throughout November.
Results that supported the wider fundraiser
Across four Meta campaigns, the ads generated 7,732 link clicks, strong engagement on page posts, and a steady flow of online ticket purchases. Importantly, this digital activity helped reduce pressure on volunteers by capturing sales that might otherwise have required in-person effort.
From a total ad spend of €3,262.07, the campaign generated €13,873.87 in online ticket sales, delivering an overall Return on Ad Spend (ROAS) of 4.25. For a campaign designed to support — rather than replace — offline fundraising, this represented a very solid return.
A campaign built on teamwork
This campaign is a great example of what can be achieved when strong community effort meets smart digital strategy. The St Mary’s committee played a huge role in its success — from sourcing excellent influencer content to staying closely involved throughout the campaign.
For Go Click Media, it was a pleasure to support another community-driven project and help deliver meaningful results with a modest budget. The campaign didn’t just generate online sales — it gave the committee breathing room, expanded the fundraiser’s reach, and showed how Meta Ads can be an effective tool for local sports clubs when used correctly.
