Targeted Ads, Packed Nights: Go Click Media’s Winning Formula for Over 30s

Client: Over 30s Club
Location: UK & Ireland
Project: Meta Ads Campaign to Drive Membership Engagement

Overview

Over 30s Club, a leading provider of social night-out events for adults, partnered with Go Click Media to run targeted ad campaigns on Meta, aimed at increasing awareness and attendance.

Using audience insights and location-based targeting, the campaigns were carefully designed to reach the right people without overexposing ads in any one area. By testing different messaging and creative formats, the strategy successfully engaged a broad demographic, turning online interest into ticket sales and helping Over 30s Club build a more active and connected community of event-goers.

Objectives

• Boost Engagement: Generate more interactions with event content and brand messaging.
• Increase Awareness: Expand reach across multiple regions, targeting key demographics.
• Drive Conversions: Encourage event attendance through online ticket purchases.
• Establish a Strong Brand Presence: Position Over 30s Club as a go-to community for social events and activities.

Strategy

Go Click Media’s approach combined creativity with data-driven precision, building campaigns designed for high engagement:

1. Location-Informed Campaign Structure
   Ads were tailored to various geographic areas, ensuring that Over 30s Club reached local audiences where interest was highest, without over-saturating specific markets.
2. Demographic Targeting
   By analysing engagement trends, ads were optimised to resonate with both men and women across core age groups, driving interaction and relevance.
3. Engaging Creative & Messaging
   Compelling visuals and copy showcased Over 30s Club as a welcoming community hub, encouraging users to click through and explore events.
4. Continuous Optimisation
   Campaigns were regularly refined to maximise click-through rates and engagement. Adjustments were made continuously to maintain strong results and drive ongoing success.

Results

Campaign Highlights from August 2025:

• Impressions: 954,892
• Reach: 197,600
• Total Engagements: 75,170
• Total Clicks: 50,319
• CTR (All): 5.27%
• Link Clicks: 9,174
• Ticket Purchases: 1,242

The campaign’s structure ensured that the brand didn’t just gain visibility but connected with an audience actively interested in attending events. Nearly 1 million impressions and a 5.27% CTR demonstrate that Over 30s Club’s content resonated strongly with the target audience. Engagement levels indicate not only curiosity but meaningful interaction, with thousands of link clicks translating into ticket sales and a growing, engaged community of event-goers.

Conclusion

Go Click Media’s Meta Ads strategy helped Over 30s Club transform their online presence, building momentum in multiple regions and fostering a vibrant community of event-goers. By combining precise targeting, engaging creative, and consistent optimisation, we delivered measurable results—setting the stage for future campaigns to drive even more growth and interaction.