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Client: Beyond AV
Location: Northern Ireland
Project: Google Ads Campaign to Drive AV Hire Leads
Overview
Beyond AV, a trusted provider of audio-visual rental and production services, partnered with Go Click Media to enhance their digital lead generation. The goal: attract high-quality business enquiries through Google Search.
Introduced through the Northern Ireland Chamber of Commerce, Beyond AV sought a marketing solution that would bring in measurable results—specifically, new customer leads from people actively searching for AV hire services. The campaign did just that, using a data-led approach that converted online interest into meaningful business opportunities.
Objectives
- Increase High-Intent Enquiries: Reach potential customers actively searching for AV solutions.
- Support Business Growth: Boost volume of leads to support continued expansion.
- Maximise Efficiency: Achieve conversions at a sustainable cost.
- Improve Online Visibility: Strengthen Beyond AV’s brand presence in a competitive industry.
Strategy
To achieve these outcomes, Go Click Media developed and managed a targeted paid search campaign built on four core pillars:
- Search Intent Targeting
Ads were shown only to users actively searching for terms related to AV rentals and services—ensuring a high match between user needs and Beyond AV’s offering. - Conversion-Focused Messaging
Every ad was crafted to clearly present Beyond AV’s reliability, range of services, and professional approach—accompanied by strong calls to action directing users to enquire. - Location-Informed Audience Segmentation
The campaign was structured to ensure Beyond AV’s ads reached users in the most relevant geographic regions—balancing visibility with efficiency by focusing on high-potential markets without naming or over-targeting specific locations. - Real-Time Optimisation
Throughout the campaign, ongoing monitoring allowed Go Click Media to identify top-performing keywords and ad variations, shifting focus to what delivered the best results. Underperforming elements were adjusted or replaced quickly to maintain momentum.
Results
Campaign Performance Summary From July 2025:
- 13 leads
- 5,000+ impressions
- 379 clicks
- Click-Through Rate (CTR): 7.6%
- Conversion Rate: 3.4%
- Cost per Conversion: £37.44
These figures highlight a campaign that did more than generate traffic—it connected with the right people and moved them to act. Within 1 month, they achieved 379 clicks from just over 5,000 impressions, the ads achieved a strong CTR, indicating relevance and resonance with the target audience.
Even more importantly, 13 of those clicks converted into confirmed enquiries. A 3.4% conversion rate shows that users who visited Beyond AV’s site were engaged and motivated to take the next step—proof that the ad copy, targeting, and landing experience were working in sync.
The cost per conversion of £37.44 means Beyond AV secured each new lead for under £40. This represents a highly efficient use of ad spend and a strong potential return on investment.
Conclusion
This campaign clearly demonstrated how a focused Google Ads strategy can drive business growth for a service-based company like Beyond AV. From targeted search exposure to measurable lead generation, Go Click Media delivered a campaign grounded in intent, efficiency, and results.
The partnership between Go Click Media and Beyond AV laid a solid foundation for future digital success—helping the brand grow its visibility and reach new customers through online paid advertising.
