Why should I use PPC advertising? Naturally, this is one of the most common questions we’re asked when making a proposal or pitching to a potential client.
It’s a good question because many businesses aren’t familiar with PPC advertising. The model is unclear, and there is an element of risk because it’s paid advertising. It doesn’t come free, and we all need to manage our marketing budgets strictly.
So why should you spend money to pull your website towards the top of Google’s search results when you can do this organically? Why should you spend money to display your content on social media channels when you can share multiple organic posts every week?
Let us explain why you should consider giving it a go:
- Instant results
PPC adverts will help you get website traffic quicker than many organic methods. SEO takes time. It’s a long process; you start at the bottom and must work vigorously to get to the top of those result pages. With Google Ads, you list out the keywords you want to bid on, enter the auction, and with an appropriate budget and prudent management, you will get visitors a lot quicker.
Social media algorithms are updating continuously, and as time goes by, organic impressions are dropping more and more unless you can create some viral content. With paid ads, your reach will increase instantly, as will your engagement and conversions if all the right tools are in place.
- Targeting
On all the prime PPC platforms like Google Ads, Meta Ads, Twitter Ads, TikTok Ads and LinkedIn Ads, you can select who your advertisements reach according to demographic details like age, location, job roles and a whole lot more.
- Measurement
You will be able to measure the effectiveness of each advertisement. You can see what content works and what doesn’t. When set up correctly, you’ll even be able to measure your exact return of investment on a daily, weekly or monthly basis.
Should I go with PPC over organic?
No. You’ll need both if you want to get the balance right. SEO may take time, but it should still be a crucial part of any company’s digital marketing strategy. Organic social media posts may not have the same impact they once had in terms of reach and direct conversions, but you’ll need your channels to be active to inject your company’s personality, show your followers what you’re all about and build relationships with your audience.
Want to learn more?
Are you interested in learning a little bit more about Pay Per Click advertising or getting some digital marketing advice? Talk to GoClick Media today. We’re a digital marketing agency, with offices in Newry and Armagh. We focus mainly on Pay Per Click advertising and offer free consultations to businesses based in the UK or Ireland.
