Client: Dundalk-Based Waste Company
Location: Ireland
Project: Autumn-Winter 2024 Meta Advertising Campaign
Overview
A Dundalk-based waste company, known for their commitment to sustainability and exceptional service, faced a competitive market and sought to boost their online visibility and connect with more people based in county Louth, seeking a reliable household waste collection service.
To achieve this, the company approached GoClick Media to create a tailored Facebook advertising strategy. They needed a solution that could quickly reach potential customers, engage them effectively, and convert that interest into real, measurable results—all while maintaining budget efficiency.
Objectives
- Increase Brand Awareness: Improve visibility among key target audiences.
- Drive Website Traffic: Direct users to the website to explore their services.
- Generate High-Quality Leads: Capture leads with strong potential for conversion into customers.
Strategy
To achieve these objectives, GoClick Media developed a targeted Meta advertising campaign with the following approach:
- Targeted Audience Segmentation: Reaching the right people through precise demographic and interest-based targeting.
- Engaging Content Creation: Crafting visually appealing and persuasive ads to capture attention and encourage action.
- Ad Format Diversification: Using a mix of carousel and single-image ads to appeal to various audience interests and drive engagement.
- Optimisation and Budget Management: Continuously analysing campaign performance to maximise results while ensuring cost efficiency.
Results
- Impressions: 164,201
- Reach: 32.9K
- Clicks: 2,888
- Cost: £450
- Website Leads Generated: 136
- Cost Per Click (CPC): £0.16
- Cost Per Lead: £3.30
Over the course of one month, the campaign significantly boosted the waste company’s online visibility, reaching over 32,000 unique users and generating more than 160,000 impressions.
With a Cost Per Click (CPC) of just £0.16, the campaign proved highly efficient, driving 2,888 clicks to the website. These clicks translated into 136 valuable leads, directly contributing to the company’s growth.
By attracting high-quality traffic at a low cost, the waste company was able to raise awareness of its services in local areas, and generate a large number of leads for it’s sales department to work on as the company heads into its busy season in winter.
Conclusion
This case study demonstrates the impact of a well-executed digital advertising strategy. By combining targeted audience segmentation, engaging content, and ongoing optimisation, GoClick Media has helped this waste company achieve its goals efficiently and within budget.
The results highlight how, with the right approach, digital marketing can drive increased brand visibility, website traffic, and lead generation—contributing to sustainable long-term growth in a competitive industry.
