Are you thinking about using TikTok Ads to help your business be successful? Here are the key content tips you must or must not include in your ad!
What should you include in your TikTok ads?
Engagement with your community is consistently recommended. Ensure ads are informative and make it easy for prospective customers to collect more information about what you’re advertising.
The art of storytelling is more than just a flex for creators on TikTok – it’s also an impactful sales strategy for brands. By grabbing users’ attention, conveying value, and driving action, a strong content structure will guide your audience through your ad and keep them engaged.
TikTok has its own unique style, from the way videos are shot to the use of TikTok specific features, like text overlays, voiceovers, greenscreen and duets. So, when creating an ad on TikTok, it’s important to include these elements, and make videos that feel natural and seamless to the platform.
Editing techniques such as music, transitions, emojis and text overlay captures attention and drive ad memorability.
The most successful ads target a specific audience. TikTok lets you tailor who can see your ads by excluding certain audiences and directly targeting others. You can target audiences by dimensions such as their age, interests and physical location.
What should you not include in your TikTok ads?
In adherence with varying laws and cultures, different countries might have different products/services that are prohibited for advertising. You must note that guidelines will regularly be updated in accordance with local laws and requirements.
Do not include inappropriate content that could cause conflict.
If your ad fails to catch the viewers’ attention in the first few seconds and encourage interaction, the algorithm will lower its visibility. It is vital to have a compelling video that appears as organic as possible.
What are the different types of TikTok ads?
In-feed ads – an in-feed ad is ideal for link placement. You can call a user to action and send them to a landing page or your website home page.
Brand takeover – they appear when a user first opens TikTok and will show up as a full screen video. Besides popping up on the opening user page, you can also have them displayed on the “for you page”. Brand takeover ads typically have a still image, animated GIF, or video attached to a clickable link. It’s another way to direct your users to a landing page or a specific site.
Hashtag challenges – TikTok Hashtag Challenges typically appear on the app’s discovery page. You can participate in an organic hashtag challenge that doesn’t require buying sponsored ads.
Top View – this ad is shown above the other posts in a feed within 3 seconds. It has a similar effect to a Brand Takeover Ad but may feel less intrusive to users. The Top View Ad can also appear at the top of someone’s “for you page”. You can post a Top View advertisement for as long as 60 seconds. It plays automatically with sound if you have audio recorded with your video.
Ready to Dominate TikTok?
Follow these 8 practices!
- Set measurable performance goals – a strategic TikTok ad push starts with setting performance goals that are specific and measurable.
- Stay aware of trends and subcultures – from popular dances to the most-used sounds and filters, TikTok is all about trends. The importance of staying on trend is one way that advertising on TikTok differs from other social media platforms. You’ll be better positioned for marketing success if your content builds on existing trends while encouraging your audience to join in.
- Partner with creators – your marketing potential will grow exponentially if you join forces with a TikTok influencer. They can help you get traction in a new-to-you niche or dip your toes into content types that you aren’t in an area of expertise.
- Keep variety and visual appeal top of mind – while a one-shot ad may be the easiest type to film, it’s not what TikTok users want to see. Videos that use a variety of visually appealing set-ups including transitions etc, see over 40% more impressions.
- Create short and sweet videos – viewers need to be hooked immediately and if your video begins to bore them, they’re going to swipe in search of their next dopamine rush. For that reason, TikTok advises short videos with important information provided upfront.
- Always add captions – adding captions to support visual and auditory messages allow users who can’t have their sound on to understand what the ad is trying to convey. It also builds on the story you’re telling by adding facts and expanding the narrative.
- Balance entertainment and promotion – use entertaining elements to get audiences engaged, then sprinkle in promotional content that soft sells users on your product/brand.
- Keep things light-hearted and fun – your content should focus on being fun, engaging, memorable and relatable. If consumers enjoy engaging with your brand, the TikTok algorithm will show your content to them more often.
