In recent years, social media platforms have become a prominent channel for advertising, and TikTok has emerged as a new player in the space. TikTok is an app that allows users to create, share and discover short videos, and it has quickly gained popularity with millions of users worldwide. With this popularity, the platform has become an appealing advertising platform for businesses seeking to reach younger audiences.
TikTok started testing its advertising capability in 2020 but only launched personalised advertising in June 2022.
These ads appear on the “For You” page and are designed to blend in with the organic content of the platform. With the ability to target specific audiences based on demographics, interests, and behaviours, TikTok ads have become an effective way for brands to reach their target audiences.
According to Hootsuite, TikTok now has over 689 million monthly active users worldwide. Its user base is predominantly young, with 41% of users aged between 16 and 24. This allows advertisers to reach a significant percentage of the younger demographic, which can be challenging through traditional advertising channels.
TikTok ads come in a variety of formats, including in-feed ads, brand takeover ads, and branded effects. In-feed ads appear in the “For You” feed and are skippable after a few seconds. Brand takeover ads, on the other hand, take over the entire screen for a few seconds when the user opens the app. Branded effects are filters, stickers, and lenses, which are available for users to use in their videos.
When designing TikTok ads, businesses should focus on creating engaging, short-form content that resonates with users. TikTok is a platform where users go to be entertained, and brands need to adapt their advertising content to fit this environment.
It’s important to note that TikTok ads are still relatively new, so there is no one-size-fits-all approach to successful advertising on the platform. Something that works for one business may not work for another, so A/B testing is crucial to find the best approach for each company.
In conclusion, TikTok’s emergence as a new advertising platform has been impressive, with 78% of SMEs (small to medium enterprises) stating the platforms ads helped produce a positive return of investment for them in Capterra’s recent TikTok Marketing Survey.
The key is to study the platform, learn the trends and adapt your content, creating a balance between what you want to promote to your target audience and what they find to be entertaining and engaging.
If you want to launch some TikTok Ads for your business, contact our team at GoClick Media today. We can provide the support and guidance you need.
You can call into our offices in Banbridge or Armagh for a quick chat, or we can have a telephone/video consultation to discuss your needs and objectives. Please fill out our enquiry form today to book your consultation.
