How often do you check your Google Analytics?

Using Google Analytics (GA4) is a great way to gain an understanding of your website visitors. You’ll be able to see where they come from, what they do when they visit your site, view demographic details, see what your prime time is and a whole lot more.

Some people obsess over their Google Analytics, checking it multiple times each day, driving themselves insane waiting for the data to roll in. Others don’t even have GA4 set up on their website yet.

Get the balance right

Firstly, the important thing is to have that Google Analytics tag implemented on your website, get familiar with the platform, and maybe even complete a certification course if you struggle to understand how to use Google Analytics. Google released a new Google Analytics 4 Certification Course & Exam this week, so if you are considering studying a course on Google Analytics, this is the one to do.

On the other side of the scale, it’s important not to obsess over your analytics. Very rarely do continuous check-ups need to be carried out unless there are particular circumstances, like a 24-hour mega sale or discount running across your ads and social channels.

Constant checking can be pretty discouraging and disappointing. Like waiting for a kettle to boil, you’ll get very agitated. Suppose you’ve spent a lot of time rolling out a detailed blog, social post or paid ads campaign, and you find that not many people are engaging. In that case, constant inspections of your analytics will only be disheartening and counterproductive.

Build for the future

Try checking your analytics on a weekly or bi-weekly basis, followed by a monthly round-up. Follow the trends, analyse what content was hot and what was not, review what acquisition channels are improving and channels are declining and lay out a plan mini plan of how you can build from there by laying out realistic objectives for the weeks ahead.