There’s no concrete way of being able to answer this question. Unfortunately, too many variables are in play, based on the industry the business is in, the competition, the target market and the platforms being used.
For example, on Google Ads, even the keywords you select play a pivotal factor. The average cost per click within the UK hovers around the pound mark, but some industries are well beyond that, such as Law and Government reaching nearly £5 per click and certain financial terms easily reaching about £10 per click.
Additionally, other costs are associated with PPC advertising that goes beyond the actual budget and spending on the advertising platform. This can be the costs associated with paying someone or an agency to manage the PPC advertising account, the design costs to develop the advertising themselves, and the expenses related to creating landing pages to help generate leads.
Does PPC work?
After hearing how vague initial budgets may be, many also tend to ask does PPC work. The answer is a resounding yes, more than ever, actually. The right expertise and management is the key to having it work properly. You need to have a holistic approach to your campaign and not stick to single-word keywords as well. That’s where those higher prices mentioned earlier primarily come from.
It’s also key to understand that the overall strategy should include different PPC advertising channels, not just Google Ads. There are also Bing Ads and Facebook Ads, just to name a few channels. Monitoring these channels needs to happen so there’s no wasted budget on negative keywords or underperforming campaigns.
Working with those who understand the nuances of PPC advertising will help to also answer how much PPC costs. After the initial engagement and working with your business for a while, each subsequent month gets easier to provide a more accurate estimate for the answer to “how much does PPC cost?”. They will also be able to find lower-cost alternatives to those initial higher-priced keyword selections and CPC charges.
Finding a reliable PPC Agency
If you’ve considered going down the professional route, there will also be a cost for that, but it will be well worth it. Just ensure you work with a UK PPC agency that checks off all the right boxes. You want to ensure they have a track record of success they can present on top of relevant accreditation, and are a Google Partner. You’ll also want to check past reviews to ensure that prior clients had a pleasant experience.
It’s common due diligence you would do with any service provider, and you would want to do it when looking for a UK PPC agency. PPC can be a powerful piece of your overall marketing arsenal and can work to produce some excellent focused leads helping bring the right visitors to your site, and ultimately leading to generating more sales and revenues.
Whenever you’re ready to get yourself a curated and professional approach to PPC advertising, feel free to reach out to us, and we’d be more than happy to discuss options with you. We are ready to be your partner with PPC advertising.
