You may have found yourself at the point where it’s time to drum up some new business and enter the digital marketing arena. You may hear things about social media advertising and the potential costs that may be off-putting. However, be aware that social media advertising can help you in numerous ways, particularly Facebook ads.
Why Should You Advertise on Facebook?
First, it all comes down to brand awareness. You’re starting (or continuing) to grow your digital village, working on engagement, growing your follower base and gradually developing an online relationship with your audience. So, any advertising helps to increase those chances of growth. On top of that, you can promote your brand, a new product, an announcement to your audience, and potentially reach out to new audiences.
How Do Facebook Ads Work?
Facebook ads help you promote a bespoke piece of content, and broadcast it to targeted users based on key factors such as their location and demographics.
Your content should always be well-prepared and proofread before hitting the launch button on your campaign, and it should also be relevant to your target audience. You are charged per impression, so you want to make those impressions count.
You’ll set a budget of what you’re willing to spend, and it will continue running until the funds run out, or your campaign reaches its expiry date. You can also choose your mission with the ads, whether for awareness, reach, or new followers, to name some examples.
Tips for Creating Successful Facebook Ads
It’s all about relevancy and management. First, you want to get the targeting right, you’ll target a certain age group, demographic, and set of interests that align with your product or service. Try to stay as focused and targeted as possible. While it may appear like a good idea to hit as large an audience as possible, it will end up having you spend more funds than necessary with little to no effect.
Then you want to monitor your activities and target those that seemed the most interested with follow-up communication, say via chat, email or a follow-up call.
Remember about the content because you’re competing with a lot of content out there and really only have 3 seconds to get your audience’s attention in general. So that means you want to make sure you’re posting something that will capture them at the moment.
How to get started with Facebook Ads
First, you must understand that marketing and advertising are a marathon, not a sprint. The most effective setup is to run these advertisements consistently, with a review after each campaign has ended, to see how to do it better.
Or better yet, since you’re already working on running a business end to end, reach out to our team at GoClick Media and let us handle the heavy lifting of getting your Facebook Ads up and running.
We’re an award-winning and fully certified digital marketing agency based in Co. Armagh, Northern Ireland that can help generate the expected results you want while helping to create that eye-catching content. Feel free to reach out to us when you’re ready, and we can work to set up your overall Facebook ads and digital marketing strategy.
