Client: Buncrana Golf Club
Location: Buncrana, County Donegal, Ireland
Agency: GoClick Media, Northern Ireland
Project: Paid Social Advertising Campaign for Buncrana Golf Club’s ‘Drive It Home’ Fundraising Draw
Overview
Buncrana Golf Club launched the ‘Drive It Home’ Car Draw, an exciting initiative offering participants the chance to win a brand-new Hyundai car. The goal of this campaign was to raise funds to refurbish the clubhouse and invest in the future of the club. Buncrana Golf Club partnered with GoClick Media to promote the draw through a highly targeted paid social advertising campaign aimed at maximising ticket sales and generating a strong return on ad spend (ROAS).
Objectives
- Increase Ticket Sales: Promote the car draw and drive conversions through digital ads.
- Maximise Return on Ad Spend (ROAS): Achieve a high return by ensuring every euro spent on advertising was optimised for ticket sales.
- Raise Awareness: Build awareness around the initiative, showcasing the draw’s purpose of funding the club’s refurbishment.
Strategy
From May to August, GoClick Media ran a focused three-month paid social advertising campaign to boost ticket sales for the ‘Drive It Home’ Car Draw. Our strategy revolved around promoting the chance to win a new car while highlighting the meaningful cause behind the initiative. Key elements of the approach included:
- Compelling Ad Content: We crafted engaging ad copy that highlighted both the grand prize—a Hyundai i30N-Line—and the club’s mission to improve its facilities.
- Targeted Audience: By leveraging data-driven targeting, we ensured the ads reached golf enthusiasts, local supporters, and those interested in raffle draws.
- Full Campaign Management: GoClick Media took control of the content, targeting, and ongoing optimisations to ensure the ads performed at their peak throughout the campaign.
Results
The results of the campaign exceeded expectations, delivering a significant return on ad spend and impressive ticket sales. Here are the key metrics:
- Total Spend: €6,824.45
- Total Sales Value from Conversions: €30,034.73
- Return on Ad Spend (ROAS): 4.40
This means that for every €1 Buncrana Golf Club spent on ads, they earned €4.40 in return.
The campaign also led to an increase in engagement from the local community and drew widespread attention to the raffle draw and its purpose.
Conclusion
GoClick Media’s efficient management services and bespoke consultancy helped Buncrana Golf Club achieve a successful fundraising draw, raising vital funds for the club’s refurbishment while generating a strong return on ad spend. Through targeted digital advertising and ongoing optimisation, we delivered results that not only boosted ticket sales but also strengthened Buncrana Golf Club’s connection with its community.
