From Clicks to Conversions: Phoenix Glass & Glazing’s Digital Marketing Journey

Client Background

Client: Phoenix Glass & Glazing
Industry: Glass and Glazing Services
Location: Armagh, NI

Phoenix Glass & Glazing is a well-established provider of glass and glazing services in county Armagh. Known for their quality craftsmanship and exceptional customer service, Phoenix Glass & Glazing sought to increase their online presence and generate more enquiries through a targeted Google Ads Search Campaign.

Objective

Phoenix Glass & Glazing aimed to drive a steady stream of enquiries at a low cost. They partnered with GoClick Media, a leading PPC advertising agency based in Northern Ireland, to achieve these goals.

Strategy and Execution

GoClick Media developed a cost-effective campaign strategy tailored to Phoenix Glass & Glazing’s objectives. The campaign focused on:

1. Target Audience Identification: Analysing demographics, interests, and search behaviours to identify potential customers.
2. Ad Creative Development: Crafting compelling ad copies and visuals that highlight Phoenix Glass & Glazing’s services.
3. Budget Allocation: Efficiently managing a budget of £400.00 to maximise enquiries without overspending.
4. Platform Utilisation: Using Google Ads to target relevant keywords and reach potential customers.

Key Metrics and Results

The campaign ran for a month and achieved the following results:

• Clicks: 169
• Impressions: 1.9k
• Conversions: 14
• Cost per Conversion: £26.58
• Total Cost: £372.23
• Cost per Click (CPC): £2.20

Enquiries Breakdown

• Phone Calls from Google Ads: 13
• Get Directions Requests: 5
• Submitted Lead Forms: 1

Analysis of Results

1. Clicks and Impressions:
   • The campaign generated 169 clicks from 1.9k impressions, demonstrating effective ad targeting and engagement.
2. Conversions and Cost Efficiency:
   • The campaign achieved 14 conversions at a cost of £27.58 per conversion, showcasing the efficiency of the budget allocation.
   • With a total spend of £372.23, the campaign effectively utilised the budget to drive valuable leads.
3. Enquiries:
   • The campaign led to 13 phone calls from Google Ads, 5 get directions requests, and 1 submitted lead form, resulting in a steady stream of enquiries for Phoenix Glass & Glazing.

Conclusion

The Google Ads campaign executed by GoClick Media for Phoenix Glass & Glazing was a success, delivering a steady number of enquiries at a low cost. By leveraging targeted advertising, compelling creatives, and efficient budget management, GoClick Media significantly enhanced Phoenix Glass & Glazing’s online presence and generated valuable leads. The campaign not only met but exceeded the client’s expectations, reinforcing GoClick Media’s reputation as a reliable and transparent PPC advertising agency.