How Much Does PPC Advertising Cost?
There’s no concrete way of being able to answer this question. Unfortunately, too many variables are in play, based on the industry the business is in, the competition, the target market and the platforms being used. For example, on Google Ads, even the keywords you select play a pivotal factor. The average cost per click […]
How Facebook Ads Work
You may have found yourself at the point where it’s time to drum up some new business and enter the digital marketing arena. You may hear things about social media advertising and the potential costs that may be off-putting. However, be aware that social media advertising can help you in numerous ways, particularly Facebook ads. […]
Are Google Ads Worth Trying for Small Businesses?
The short answer is yes, for many businesses Google Ads is worth exploring. Google Ads are just as relevant these days as any digital marketing channel. You may have gotten a nudge when you set up your Google My Business or even set up your Google Analytics (GA4) account to consider using Google Ads. However, […]
How Google Ads Work For Business
Google Ads is a flexible online advertising platform that first launched exactly 22 years ago, labelled initially as Google Adwords, and businesses have been reaping great rewards through it ever since. It provides solutions for businesses in every industry. Whether you’re representing a B2B company looking to generate leads for your sales team, or an […]
How The Google Ads Auction Works
When people have a question that needs answering, their first stop is usually Google. According to Moz, statistics show there are 3.5 billion searches on Google every day, and 84% of people use Google at least three times per day to search for information. We can almost bet your business has the solution to some […]
Why Use Pay Per Click Advertising
Why should I use PPC advertising? Naturally, this is one of the most common questions we’re asked when making a proposal or pitching to a potential client. It’s a good question because many businesses aren’t familiar with PPC advertising. The model is unclear, and there is an element of risk because it’s paid advertising. It […]
How often do you check your Google Analytics?
Using Google Analytics (GA4) is a great way to gain an understanding of your website visitors. You’ll be able to see where they come from, what they do when they visit your site, view demographic details, see what your prime time is and a whole lot more. Some people obsess over their Google Analytics, checking […]
Free Marketing Advice
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Are Facebook ads effective?
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Are Google ads worth it?
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