Boosting Brand Visibility and Sales: How GoClick Media’s PPC Campaigns Transformed Bragan Skincare’s Online Presence

Client Background

Client: Bragan Skincare
Industry: Skincare
Location: Monaghan, Ireland

Bragan Skincare, based in Monaghan, Ireland, is a company that uses snail mucin to relieve and heal skin conditions like eczema, psoriasis, dermatitis, restless legs syndrome, scarring, and more.

Objective

Bragan Skincare sought to increase brand awareness, drive website traffic, and generate sales through targeted PPC advertising campaigns. They partnered with GoClick Media, in January 2024, to help achieve these goals.

Strategy and Execution

GoClick Media developed a comprehensive PPC campaign strategy tailored to Bragan Skincare’s objectives. The campaigns focused on:

1. Target Audience Identification: Analysing demographics, interests, and online behaviours to identify and target potential customers.
2. Ad Creative Development: Crafting compelling ad copies and visuals that resonate with the target audience and highlight the unique benefits of Bragan Skincare’s products.
3. Platform Selection: Utilising paid social ads to maximise reach, engagement and sales.
4. Budget Allocation: Efficiently managing a total budget of €600 per month to achieve optimal results without overspending.

Key Metrics and Results

Last month GoClick Media helped achieve the following results with effective campaigns through Meta Ads.

• Reach: 27.9k
• Post Engagements: 1335
• Clicks (All): 1110
• Click-Through Rate (CTR): 1.90%
• Website Purchases: 55
• Cost Per Click (CPC): £0.54
• Total Spend: €600
• Conversion Value: €3,659.23
• Return on Ad Spend (ROAS): 6.10

Analysis of Results

Reach and Engagement:

The campaign successfully reached 27.9k potential customers, significantly boosting Bragan Skincare’s brand visibility. With 1335 post engagements, there was a strong indication of audience interest and interaction with the ads.

Clicks and CTR:

Generating 1110 clicks, the campaign drove substantial traffic to Bragan Skincare’s website. A CTR of 1.90% reflected effective ad targeting and compelling ad content that resonated with the audience.

Purchases and Cost Efficiency:

The campaign resulted in 55 website purchases, highlighting its success in converting traffic into sales. With a CPC of £0.54, the campaign efficiently utilised the budget, ensuring a high return on investment. The total spend of €600 was strategically allocated to maximise reach, engagement, and conversions.

Conclusion

The PPC campaign executed by GoClick Media for Bragan Skincare was a resounding success. By leveraging targeted advertising, compelling creatives, and efficient budget management, GoClick Media significantly enhanced Bragan Skincare’s online presence, drove substantial website traffic, and generated valuable purchases. Achieving a ROAS of 6.10, the campaign not only met but exceeded the client’s expectations, solidifying GoClick Media’s reputation as a top-tier PPC advertising agency.