Client Background
Client: Pinpoint Leak Solutions
Location: County Down, UK
Project: Google Search Advertising Campaign
Overview
Pinpoint Leak Solutions, a specialist in leak detection services, approached GoClick Media with the aim of increasing their online visibility and generating more leads through Pay-Per-Click (PPC) advertising. With a competitive market in Northern Ireland, they needed a strategy they wanted to introduce fast and effective digital marketing tactics that would effectively reach potential customers and convert interest into action.
Objectives
- Increase Online Visibility: Enhance Pinpoint Leak Solutions’ presence in search engine results to reach a larger audience.
- Generate Quality Leads: Drive targeted traffic to their website, focusing on users who are likely to convert.
- Optimise Cost Efficiency: Ensure a cost-effective campaign with a strong return on investment (ROI).
Strategy
GoClick Media designed a bespoke Google search campaign tailored to Pinpoint Leak Solutions’ specific needs. The campaign was structured to:
- Target Relevant Keywords: Focusing on highly relevant and specific search terms related to leak detection to attract qualified leads.
- Ad Copy Optimisation: Crafting compelling ad copy that clearly communicated the value of Pinpoint Leak Solutions’ services.
- Audience Targeting: Identifying and targeting the right demographics and geographical areas to maximise the relevance of the ads.
Results
The PPC campaign delivered impressive results, significantly boosting Pinpoint Leak Solutions’ online presence and generating a steady flow of quality leads.
- Clicks: 397
- Click-Through Rate (CTR): 8.8%
- Impressions: 4.5k
- Conversions: 34
- Conversion Rate: 8.56%
- Cost per Conversion: £16.55
- Total Spend: £562.80
Conclusion
With a carefully crafted PPC strategy, GoClick Media successfully increased the visibility of Pinpoint Leak Solutions, resulting in a high click-through rate and a strong conversion rate. The campaign not only attracted a significant number of potential customers but also did so cost-effectively, with a low cost per conversion.
This case study highlights how GoClick Media’s targeted PPC campaigns can drive meaningful results for businesses in competitive markets, delivering both visibility and tangible returns on investment.
