Client: SC Gardening
Location: Belfast, Northern Ireland
Project: Google Ads Campaign to Drive Local Gardening Leads
Overview
SC Gardening, a well-established provider of garden maintenance and landscaping services, aimed to scale their online presence and attract more local clients. To achieve this, they partnered with Go Click Media to launch a focused Google Ads campaign. With a goal of increasing leads and improving overall digital performance, the campaign used strategic targeting and continuous refinement to drive impactful results at a low cost.
Objectives
- Generate Online Enquiries: Attract new customers by directing high-intent users to SC Gardening’s website.
- Maximise Lead Conversion: Turn ad traffic into solid leads through compelling ad content and strong call-to-actions.
- Build Brand Presence: Strengthen visibility within the competitive local gardening market.
Strategy
Go Click Media designed a Google Ads search campaign tailored to users actively looking for gardening and landscaping services. The strategy combined:
1. Targeted Campaign Structure
The campaign was built to reach users at the point of need—those searching online for gardening help. With tightly grouped ad sets and relevant ad copy, every click was driven by clear intent.
2. Mobile-First Approach
Recognising the dominance of mobile traffic, ads were optimised for mobile browsing to ensure a smooth user journey from ad click to website enquiry.
3. Ongoing Optimisation
Throughout the campaign, performance was continually monitored and refined. Adjustments to bids, ad copy, and targeting settings were made regularly to enhance efficiency and ensure the best possible return on ad spend.
Results
The campaign delivered exceptional outcomes:
- Leads Generated: 85 (↑553.8%)
- Impressions: 6,900
- Clicks: 957 (↑51.9%)
- Click-Through Rate (CTR): 14.0% (↑150.7%)
- Conversion Rate: 8.9% (↑330.4%)
- Cost Per Conversion: £3.47 (↑87.9%)
The campaign exceeded expectations with a remarkable 553.8% increase in leads, powered by a highly engaging ad strategy that also drove a 51.9% rise in clicks. A click-through rate of 14.0% (up 150.7%) and a 330.4% boost in conversion rate highlight how effectively the ads connected with the target audience. With an impressively efficient cost per conversion of just £3.47, the campaign clearly demonstrated outstanding value and performance.
Conclusion
Go Click Media’s Google Ads campaign delivered exceptional value for SC Gardening. With strategic planning, sharp targeting, and ongoing optimisation, the campaign generated a strong flow of leads and helped the business establish a more dominant presence online. It demonstrated how paid search can work powerfully for service-based businesses looking to grow efficiently within their local market.
