Blog
Blog
Our Latest Blog Posts









Understanding Keywords in PPC Advertising: Types, Research and Best Practices
In the world of Pay-Per-Click (PPC) advertising, the use of relevant and high-performing keywords is pivotal to a successful campaign. Selecting the right keywords

Evaluating the Worth of Hiring a Digital Marketing Agency
The constantly evolving digital landscape has led businesses to realise the importance of an effective online presence. Digital marketing plays a vital role in

Driving Success for Milford GAA Club: A Facebook Ads Campaign Case Study by GoClick Media
Background: Milford GAA Club, based in Donegal, embarked on a mission to secure the future of Gaelic games in the area by launching the

Facebook Ads vs Boost Post: Which Strategy Is Right for Your Business?
In the competitive world of digital marketing, Facebook advertising has emerged as a powerful tool for businesses to reach and engage with their target

Facebook Ads vs. Instagram Ads: Which Platform is Right for Your Business?
As the digital advertising landscape continues to evolve, the choice between advertising on Facebook and Instagram becomes increasingly challenging for businesses. Both platforms boast

Facebook Ads vs. Google Ads: Which Platform Suits Your Business?
The digital marketing landscape offers businesses a plethora of channels to promote their products or services, with Facebook Ads and Google Ads being two

Exploring the Range of Businesses Advertising on Facebook
Facebook Advertising has become an essential element in the digital marketing mix for businesses worldwide. With its extensive reach and advanced targeting capabilities, the

Identifying the Right Candidates for Running Successful Facebook Ads
Facebook Ads can be a game-changer for businesses when executed successfully, offering unparalleled reach, engagement, and conversion potential. As a renowned Pay Per Click

Examining the Effectiveness of Facebook Advertising: Is It Still Worth Investing In It?
Facebook has long been recognised as a powerful platform for businesses, delivering innovative advertising solutions that help companies reach and engage their target audiences.

Leveraging Conversion Rate Optimisation for SMBs in Ireland
In today’s rapidly evolving digital landscape, small to medium-sized businesses (SMBs) in Northern Ireland and the Republic of Ireland face increasing pressure to maintain

Mastering Local SEO to Drive SMB Success in Ireland
In today’s competitive digital landscape, a strong online presence has become imperative for small to medium-sized businesses (SMBs) across Northern Ireland and the Republic

How to Effectively Use Geotargeting in Your PPC Campaigns
Pay-per-click (PPC) advertising is undeniably a powerful tool to drive website visits, conversions, and sales growth. However, to achieve the best possible results from

Harnessing the Power of Social Media Advertising for SMBs in Ireland
The rise of social media has transformed the way we connect, share information, and make purchasing decisions. In today’s digital landscape, social media advertising

The Ultimate Guide to Google Ads for SMB Growth in Ireland
Guide to Google Ads for SMB Growth in IrelandThe rapidly changing digital landscape has necessitated many small to medium-sized businesses (SMBs) in Northern Ireland

Combining PPC and Organic SEO Strategies for Enhanced Digital Marketing Results
In today’s intensely competitive online marketplace, employing a multi-faceted digital marketing approach that incorporates both pay-per-click (PPC) advertising and organic search engine optimisation (SEO)
Contact
Whether you're looking to increase website traffic, generate more leads, or improve your ad performance, Go Click Media, specialists in targeted online marketing, is here to help

Are Google Ads Worth Trying for Small Businesses?
The short answer is yes, for many businesses Google Ads is worth exploring. Google Ads are just as relevant these days as any digital

How Google Ads Work For Business
Google Ads is a flexible online advertising platform that first launched exactly 22 years ago, labelled initially as Google Adwords, and businesses have been

How The Google Ads Auction Works
When people have a question that needs answering, their first stop is usually Google. According to Moz, statistics show there are 3.5 billion searches

Why Use Pay Per Click Advertising
Why should I use PPC advertising? Naturally, this is one of the most common questions we’re asked when making a proposal or pitching to

How often do you check your Google Analytics?
Using Google Analytics (GA4) is a great way to gain an understanding of your website visitors. You’ll be able to see where they come

Free Marketing Advice
[fusion_builder_container type=”flex” hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” parallax_speed=”0.3″ video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” border_style=”solid”][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ background_position=”left top” border_style=”solid” border_position=”all” spacing=”yes” background_repeat=”no-repeat” margin_top=”0px”

Are Facebook ads effective?
[fusion_builder_container hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” parallax_speed=”0.3″ video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” border_style=”solid” type=”flex”][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ background_position=”left top” background_color=”” border_color=”” border_style=”solid” border_position=”all” spacing=”yes”

Are Google ads worth it?
[fusion_builder_container hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” parallax_speed=”0.3″ video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” border_style=”solid” flex_column_spacing=”0px” type=”flex”][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ background_position=”left top” background_color=”” border_color=”” border_style=”solid” border_position=”all”

What is Pay-per-click advertising?
[fusion_builder_container hundred_percent=”no” equal_height_columns=”no” hide_on_mobile=”small-visibility,medium-visibility,large-visibility” background_position=”center center” background_repeat=”no-repeat” fade=”no” background_parallax=”none” parallax_speed=”0.3″ video_aspect_ratio=”16:9″ video_loop=”yes” video_mute=”yes” border_style=”solid” flex_column_spacing=”0px” type=”flex”][fusion_builder_row][fusion_builder_column type=”1_1″ layout=”1_1″ background_position=”left top” background_color=”” border_color=”” border_style=”solid” border_position=”all”