Facebook is still the biggest social media platform with over 2.9 billion active monthly users. This is a huge market for brands that want to acquire new customers through digital marketing. Using paid Ads is one of the best ways to attract more Facebook users to interact with the brand’s page or visit your website. But are these ads really effective? Let’s find out.
According to a study by eMarketer, Facebook Ad’s revenue has been growing by over 24% year over year since 2019. This clearly shows businesses are getting positive results from these ads that’s why they are ready to spend more on them. However, getting the best from Facebook Ads largely depends on how you implement them.
There are a couple of things that you have to do right if you want your ads to generate more sales, site visits, or engagement. Let’s share with you some of the best strategies for enhancing the performance of Facebook Ads.
How to get the best from your Facebook Ads
- Target the right people
No matter how much you spend on ads, you won’t get the results you want if you target the wrong people. You need to know exactly who to target, including their gender, location, interests, behaviour, etc. Those that are new in business might have to do some research to find out who their target customers are.
If you have an email list from your newsletter, you can upload it and Facebook will find the profiles that match these emails and will target them with your ads. The emails you upload need to be at least 100 and should match a minimum of 20 Facebook profiles. You can also take advantage of A/B testing using different audiences to figure out which one generates better results.
- Add a clear call to action
Your target customer needs to know what to do when they see your ad. Facebook has a couple of clickable buttons that you can attach to your ad to make it easier for your customers to take action. For instance, if you want to send your prospects to buy one of the products on your online store, adding a “Shop Now” button would be ideal.
- Use an appealing image and precise caption
Your Ad will likely get plenty of clicks if you use an appealing image say an event, a moment, or a product you are trying to sell. Facebook recommends using images that don’t have a lot of text in them. If you add texts to the image, make sure it covers less than 20% of the image’s surface area. You should also add a precise and clear caption that briefly describes what you want your prospects to know about the image in the ad.
Final thoughts
Overall, Facebook is one of the best platforms for running Ads. They have plenty of data about users, making it a lot easier for advertisers to target the exact people they want their ad to be shown to. To get the best possible results, always choose the right audience, use an appealing image with a precise caption plus a clear call to action button.
