Client: Glenswilly GAA
Location: Glenswilly, County Donegal, Ireland
Project: Paid Social Advertising Campaign for Glenswilly GAA Fundraiser
Overview
When Glenswilly GAA set out to fundraise for their ambitious development plans, they recognised the need for a professional approach to maximise their efforts. With the goal of reaching both local supporters and a wider GAA audience, Glenswilly GAA partnered with GoClick Media for expert assistance. Leveraging our expertise in Meta Ads, we crafted a strategic paid social media campaign tailored to their objectives. By combining data-driven targeting and engaging content, we ensured that their message reached the right audience, driving significant results while easing the pressure on offline sales teams.
Objectives
- Boost Online Sales: Drive ticket sales and online purchases through strategic digital advertising.
- Maximise Return on Ad Spend (ROAS): Ensure optimal use of the advertising budget to generate significant returns.
- Enhance Community Engagement: Increase awareness and involvement within the local and broader GAA community.
Strategy
From June 2024 to January 2025, GoClick Media executed a tailored social media advertising campaign for Glenswilly GAA, utilising the power of Meta Ads to drive their fundraising goals. The approach included:
1. Targeted Audience Segmentation
The campaign focused on:
- Local Audiences: Reaching supporters in Glenswilly and surrounding communities who had a direct connection to the club.
- National Audiences: Engaging GAA enthusiasts across Ireland who were likely to support a grassroots fundraiser for a fellow club.
This multi-faceted segmentation ensured a broad yet relevant reach, connecting with individuals most likely to contribute.
2. Compelling Creative Content
- Visuals & Copy: Engaging visuals and persuasive messaging highlighted the fundraising initiative, emphasising urgency and community impact.
- Public Figures: High-quality video content featured well-known personalities, including Brendan O’Carroll (Mrs. Brown’s Boys) and Michael Murphy, adding credibility and widespread appeal.
3. Retargeting Strategy
A robust retargeting approach was implemented to re-engage users who had interacted with the ads but hadn’t completed a purchase. As the draw date neared, follow-up ads encouraged last-minute ticket sales, effectively converting interest into revenue.
4. Continuous Optimisation
GoClick Media continuously monitored campaign performance, adjusting bids, refining audience segments, and tweaking creative content to maintain peak efficiency.
Results
The campaign delivered exceptional outcomes:
- Total Spend: €5,969.33
- Website Purchases: 1,276
- Website Purchases Conversion Value: €54,403.16
- Impressions: 1,106,054
- Reach: 115.1K
- Post Engagements: 137,858
- Link Clicks: 16,239
Fundraising Success
The online campaign was a significant contributor to the overall fundraiser, generating over €54,000 in ticket sales—a substantial portion of the total conversion value. While the majority of sales came from offline efforts by the club’s dedicated members, the online campaign lightened the offline demands by over €50,000, allowing the team to focus on community engagement and in-person sales.
Conclusion
GoClick Media’s expertly managed paid social advertising campaign played a pivotal role in Glenswilly GAA’s fundraising success. By combining data-driven strategies, engaging content, and targeted execution, the campaign not only met but exceeded its objectives. The teamwork between GoClick Media and Glenswilly GAA demonstrated the power of strategic marketing in achieving community-driven goals.
