Client Profiles:
Dungloe GAA Club, Ardara GAA Club, and Milford GAA Club, situated in County Donegal, Ireland, are esteemed Gaelic Football Clubs deeply rooted in their communities. Each club sought to raise funds for various development projects to enhance facilities and foster continued growth in Gaelic games. Embracing digital transformation, the clubs partnered with GoClick Media, a leading PPC advertising agency based in Banbridge, Northern Ireland, to drive their fundraising campaigns forward in 2023.
The Challenges:
Dungloe GAA Club, despite its ambitious digital initiatives, faced challenges in generating ticket sales for its “Live Free in 23” fundraising campaign, offering the prize winner a year of weekly financial instalments, All-Ireland Final Tickets and two holidays abroad. The club’s early efforts to leverage social media and online platforms fell short of expectations, necessitating a more refined approach to reach their fundraising goals. Ardara GAA Club aimed to engage its audience with the opportunity to win a Tesla 3, while Milford GAA Club sought to secure funds for its Development Draw with a BMW. All three clubs faced the challenge of breaking through digital noise and scepticism surrounding online fundraising efforts.
Our Solutions:
GoClick Media devised tailored strategies for each club to address their unique challenges and goals:
- Dungloe GAA Club:
– Leveraging high-profile figures: Collaborating with influential personalities such as David Clifford, Marty Morrissey, and Daniel O’Donnell to enhance credibility and attract GAA enthusiasts.
– Targeting GAA enthusiasts: Tailoring ad content to appeal to a dedicated audience passionate about Gaelic games, thus driving engagement and sales.
– Campaign optimization: Continuously monitoring and optimizing campaigns to identify peak sales times and locations, ensuring maximum effectiveness.
- Ardara GAA Club:
– Promoting a high-value prize: Utilizing the allure of winning a Tesla 3 to capture audience attention and drive participation.
– Meta advertising: Leveraging Meta platforms to reach a wide audience and maximize campaign visibility.
- Milford GAA Club:
– Fostering community engagement: Positioning the Development Draw as a means to support the growth of Gaelic games within the community.
– Cost-effective campaign management: Implementing a strategic approach to maximize ROI while driving ticket sales and exceeding fundraising goals.
Results:
- Dungloe GAA Club:
– Total Spend: €5,274.79
– Total Sales Generated: €38,530.00
– ROI: 7.3x
- Ardara GAA Club:
– Total Spend: €1,642.22
– Total Conversion Value: €16,602.00
- Milford GAA Club:
– Ad Reach: 147.6K
– Impressions: 972,871
– Post Engagement: 195,636
– Website Views: 15,178
– Amount Spent: €4,884.05
– Purchases: 1,429
– Purchase Value: €54,597.94
Conclusion:
Through strategic planning, precise targeting, and continuous optimization, GoClick Media played a pivotal role in helping Dungloe GAA Club, Ardara GAA Club, and Milford GAA Club achieve remarkable success in their fundraising endeavours. By harnessing the power of digital advertising and leveraging innovative approaches, GoClick Media empowered these sports clubs to surpass their fundraising goals, strengthen community engagement, and pave the way for future growth and development.
