Client Overview:
East Coast Alloys partnered with GoClick Media to enhance their online presence and drive customer engagement through Meta Ads campaigns. With a focus on increasing brand visibility and driving conversions, East Coast Alloys entrusted GoClick Media to manage their Meta Ads campaigns and maximise their digital marketing efforts.
Campaign Objectives:
1. Increase brand visibility and reach a targeted audience interested in alloy wheels.
2. Drive engagement and encourage interaction with East Coast Alloys’ products and promotions.
3. Generate qualified leads through lead form submissions and direct calls.
Campaign Period:
March 2024
Campaign Performance:
Reach: 94.2k
Impressions: 341,184
Post Engagements: 39,194
Clicks: 3,480
Click-Through Rate (CTR): 1.02%,
Cost Per Click (CPC): £0.17
Lead Generation: A significant achievement was the the fact that 65% of last month’s online enquiries came directly through our Meta Ad campaigns.
Key Takeaways:
1. Enhanced Brand Visibility: The Meta Ads campaigns increased East Coast Alloys’ brand visibility and exposure, ensuring that their products and services reached a targeted audience interested in alloy wheels.
2. High Engagement: The campaigns drove high levels of engagement, with users actively interacting with East Coast Alloys’ ads and content, leading to increased brand awareness and customer interest.
3. Cost-Effective Results: With a low CPC and efficient campaign management, GoClick Media delivered cost-effective results, maximising the impact of East Coast Alloys’ digital marketing investment.
4. Lead Generation: Meta Ads played a crucial role in driving qualified leads for East Coast Alloys, with a significant portion of online inquiries directly attributable to the campaigns managed by GoClick Media.
Conclusion:
The month of March saw great Meta Ad performance and successful lead generation from East Coast Alloys. Through strategic campaign planning and targeted audience segmentation, GoClick Media successfully helped East Coast Alloys surpass their digital marketing objectives. By leveraging the power of Meta Ads, East Coast Alloys was able to increase brand visibility, drive engagement, and generate valuable leads, ultimately contributing to their business growth and success in the competitive alloy wheel market.
