Client Overview:
Scrabo Paving & Landscape Centre landscaping supplies landscaping supplies brings together many years of landscaping experience and product knowledge, including Paving, Composite Decking and Artificial Grass & Artificial Hedging.
Campaign Objectives:
- Boost online presence of Scrabo Paving & Landscape Centre
- Attract quality traffic
- Drive meaningful actions such as lead form submissions and direct calls
Campaign Period:
February 2024
Key Campaign Statistics:
1. Impressions: 21.3k
2. Clicks: 1.9k
3. Click-Through Rate: 8.9%
4. Conversions: 45
5. Cost Per Click (CPC): £0.34
Campaign Execution:
GoClick Media created and managed Scrabo Paving & Landscape Centre Google Ads, utilising targeted strategies to reach the campaign’s goal.
Targeted Messaging:
Crafting tailored ad content that resonated with the target audience, highlighting Scrabo Paving & Landscape Centre’s unique offerings.
Optimised Visibility:
Strategic placement and bid optimisation ensured maximum visibility for the ads, reaching users genuinely interested in the services.
Conversion-Centric Design:
Ad creatives were designed not just to attract clicks but to drive specific actions, such as lead form submissions and direct calls.
Continuous Refinement:
GoClick Media continually monitored and refined the campaign based on real-time performance data, ensuring optimal results.
Campaign Highlights:
- Improved Visibility:
- The campaign garnered a substantial 21,300 impressions, ensuring a wide reach and increased visibility within the target audience.
- Increased Engagement
- With 1,900 clicks, the campaign showcased a compelling message, prompting users to engage actively and explore offerings.
- High Click-Through Rate (CTR):
- Achieving an 8.9% CTR signifies the relevance and resonance of the ad content, compelling users to click and explore further.
- Higher Conversions
- The campaign delivered 45 conversions, demonstrating not just traffic but meaningful user actions such as lead form submissions and direct calls.
- Cost-Efficient Performance:
- At a cost per click of £0.34, the campaign efficiently converted clicks into valuable interactions, ensuring a cost-effective approach to achieving objectives.
Conclusion:
Through a strategic and data-driven approach, GoClick Media successfully propelled Scrabo P&L Centre’s online presence, achieving remarkable results in terms of visibility, engagement, and conversions. The campaign’s efficiency, coupled with a cost-effective CPC, underscores the synergy between Scrabo P&L Centre’s objectives and GoClick Media’s expertise in Google Ads management.
