Background:
In a determined effort to develop club facilities at Milford GAA Club in County Donegal, the club’s committee launched a Fundraising Draw. To support this endeavour, GoClick Media implemented a Facebook ads campaign to generate ticket sales and garner funds for the new pitches and an indoor area, enticing participants with the opportunity to win a new BMW car.
Campaign Overview:
– Objective: Secure funds for the Club’s Development Draw to foster the continued growth of Gaelic games in the community.
– Campaign Duration: 12 weeks
– Platform: Facebook
Key Statistics:
Ad Reach: 147.6K
– Illustrating a wide-reaching impact, capturing the attention of a substantial portion of the target audience.
Impressions: 972,871
– Signifying the extensive display of the ad, ensuring widespread visibility.
Post Engagement: 195,636
– Reflecting active audience participation, indicating a robust connection with the campaign content.
Website Views: 15,178
– Demonstrating successful conversion from ad engagement to website visits.
Amount Spent: €4,884.05
– Indicating a cost-effective campaign strategy with a high return on investment.
Purchases: 1,429
– Highlighting the campaign’s efficacy in driving ticket sales.
Purchase Value: €54,597.94
– Demonstrating the substantial financial impact of the campaign, surpassing the fundraising goal.
Offline Collaborations:
In addition to online efforts, Milford GAA Club members played a crucial role in expanding the campaign’s reach through offline strategies, including competitions in Letterkenny Shopping Centre and door-to-door sales.
Conclusion:
The synergy between GoClick Media’s Facebook ads campaign and the dedicated efforts of Milford GAA Club members resulted in a highly successful fundraising initiative. The campaign not only met its financial goals but also engaged the community both online and offline. The seamless integration of online advertising and community outreach serves as a blueprint for future initiatives aiming to blend digital strategies with grassroots efforts for maximum impact.
Key Takeaways:
A well-structured Facebook ads campaign can effectively raise awareness and funds for community initiatives.
Combining online and offline strategies enhances campaign reach and engagement.
A clear and compelling prize, such as the new BMW car, can drive participant interest and increase conversions.
This case study highlights the power of strategic digital marketing in achieving tangible results for community-driven projects, showcasing the potential for future success and continued growth for Milford GAA Club.
