Client Overview:
Byrne Motors, a prominent supplier of affordable used cars in Monaghan, Ireland, partnered with GoClick Media, a leading PPC advertising agency. The primary goal was to enhance brand awareness across key locations in Ireland, increase leads, and drive in-store visits. The objective was to support the Sales Team at Byrne Motor Company in converting these efforts into successful sales.
Campaign Objectives:
1. Increase brand awareness in targeted locations across Ireland.
2. Generate more leads for Byrne Motors.
3. Drive in-store visits to facilitate sales for the Sales Team.
Campaign Period:
January 2024
Key Campaign Statistics:
1. Total Reach: 125,000
2. Impressions: 567,279
3. Post Engagements: 9,422
4. Clicks: 14,876
5. Click Through Rate (CTR): 2.62%
6. Cost Per Click (CPC): £0.08
Campaign Execution:
GoClick Media crafted and executed a comprehensive Meta Ads campaign, utilizing targeted strategies to achieve the desired objectives.
Strategic Audience Targeting:
GoClick Media identified key locations in Ireland to maximize impact. Through precise audience targeting, the agency aimed to reach potential customers with a higher likelihood of engaging with Byrne Motors’ offerings.
Compelling Ad Creatives:
Engaging and visually appealing ad creatives were designed to resonate with the target audience. Highlighting Byrne Motors’ selection of affordable used cars, the ads aimed to evoke interest and encourage user interaction.
Continuous Optimization:
Throughout the campaign, GoClick Media continuously monitored and optimized the Meta Ads for better performance. This involved refining targeting parameters, adjusting bidding strategies, and iterating on ad creatives to enhance overall effectiveness.
Campaign Highlights:
1. Impressive Reach and Engagement: The campaign achieved a substantial total reach of 125,000, creating widespread awareness of Byrne Motors among the target audience.
2. High Impressions and Post Engagements: With 567,279 impressions and 9,422 post engagements, the campaign succeeded in capturing attention and fostering engagement among potential customers.
3. Exceptional Click-Through Rate (CTR): The CTR of 2.62% indicated that the ads were not only reaching the target audience but also compelling them to take action by clicking through to Byrne Motors’ offerings.
4. Cost-Effective Clicks: The campaign maintained a low CPC of £0.08, demonstrating GoClick Media’s ability to drive traffic cost-effectively, ensuring optimal utilization of the budget.
Impact on Sales:
The increased brand awareness, leads, and in-store visits directly contributed to the Sales Team’s success in closing deals. The Meta Ads campaign facilitated meaningful interactions with potential customers, aiding the Sales Team in achieving their sales targets.
Conclusion:
GoClick Media’s strategic approach, combined with effective execution and continuous optimization, resulted in a highly successful Meta Ads campaign for Byrne Motors. The impressive statistics underscore the agency’s ability to deliver tangible results, showcasing the power of PPC advertising in boosting brand awareness, driving leads, and supporting sales efforts for businesses in the automotive industry.
