Background:
Milford GAA Club, based in Donegal, embarked on a mission to secure the future of Gaelic games in the area by launching the Clubs Development Draw. To support this initiative, GoClick Media executed a Facebook ads campaign with the goal of raising funds for the development of new pitches and an indoor area, offering a new BMW car as a prize to participants.
Campaign Overview:
– Objective: Raise funds for the Clubs Development Draw to ensure the continued growth of Gaelic games in the community.
– Campaign Duration: 12 weeks
– Platform: Facebook
Key Statistics:
- Ad Reach: 147.6K
– Signifying a broad reach, capturing the attention of a large portion of the target audience.
- Impressions: 972,871
– Demonstrating the extensive display of the ad, ensuring widespread visibility.
- Post Engagement: 195,636
– Reflecting active audience participation, indicating a strong connection with the campaign content.
- Website Views: 15,178
– Showcasing successful conversion from ad engagement to website visits.
- Amount Spent: €4,884.05
– Indicating a cost-effective campaign strategy with a high return on investment.
- Purchases: 1,429
– Highlighting the effectiveness of the campaign in driving user conversions.
- Purchase Value: €54,597.94
– Demonstrating the substantial financial impact of the campaign, surpassing the fundraising goal.
Offline Collaborations:
In addition to the online efforts, Milford GAA Club members played a pivotal role in expanding the campaign’s reach through offline strategies, including competitions in Letterkenny Shopping Centre and door-to-door sales.
Conclusion:
The collaboration between GoClick Media’s Facebook ads campaign and the dedicated efforts of Milford GAA Club members resulted in a highly successful fundraising initiative. The campaign not only achieved its financial goals but also engaged the community both online and offline. The seamless integration of online advertising and community outreach serves as a model for future initiatives aiming to blend digital strategies with grassroots efforts for maximum impact.
Key Takeaways:
- A well-structured Facebook ads campaign can effectively raise awareness and funds for community initiatives.
- Combining online and offline strategies enhances campaign reach and engagement.
- A clear and compelling prize, such as the new BMW car, can drive participant interest and increase conversions.
This case study highlights the power of strategic digital marketing in achieving tangible results for community-driven projects, showcasing the potential for future success and continued growth for Milford GAA Club.
