Are you looking to stimulate your business and make people mindful of the product/service you are offering? Look no further, all the information is within our latest feature.
What is a TikTok ad?
TikTok ads are promoted content that a brand or creator pays to show a specified target audience. Ads on TikTok are a form of social media marketing, and they usually aim to spread awareness about the advertiser or sell a particular product/service.
How much do TikTok ads cost?
TikTok uses a cost per mile (CPM) metric to charge for ads. This roughly translates into the advertiser paying £9 for every 1,000 views. If you want to start an advertising campaign, you will need to set a minimum budget of £410 per month.
Are TikTok Ads Worth It?
TikTok ads are worth the investment, especially for brands targeting people who use TikTok the most (16-24). However, brands need to invest in creative and fun content. Brands should also consider their objectives and budget when considering TikTok advertisements.
Are TikTok ads effective?
According to statistics, 83% of users find TikTok’s advertisements entertaining, and 1 in 4 users worldwide have bought or looked into a product after seeing it on TikTok.
TikTok ads can reach a large, engaged audience that is effectively browsing and consuming content on the platform. The short-form, vertical video format of TikTok is well-suited to mobile viewing, and the platform’s algorithm is able to surface relevant content to users, which increases the chances that they will engage with an ad. TikTok’s creative tools and effects, such as filters and music, allow advertisers to create visually engaging and memorable ads to stand out from traditional ads.
How do TikTok ads work?
Brands or creators pay for TikTok video ads to appear in user’s feeds along with regular content. Advertisers pay using a bidding/auction model, meaning that the advertiser determines what they are willing to pay per optimisation goal (likes, impressions or views).
What is the average Cost Per Click for an ad?
The average cost per click of a TikTok ad campaign is around £0.82, which is quite cost-effective in comparison to other paid social networks.
Ensure that you set the targeting options correctly so that the TikTok algorithm shows your ad to the target audience who is most likely to click on your ad.
How long should you let TikTok ads run for?
Generally, it is recommended to run a TikTok ad for a minimum of two weeks to give the campaign enough time to gather data and optimise for performance.
If there is a limited budget, it’s important to monitor the ad’s performance regularly and adjust your targeting and creative elements as needed.
Why should you advertise on TikTok?
TikTok is one of the most popular social media platforms. A wide range of demographics is used, so TikTok can help your business reach a vast and diverse audience by exposing your content to its 689 million active users worldwide.
You don’t need a large budget to create TikTok ads as the platform caters to raw, unedited videos made on phones. TikTok thrives on authentic and unpolished videos which don’t require expensive camera equipment to produce good-quality content.
Following TikTok trends will help your ad to seem relevant to the app’s algorithm and increase the chance of it coming up on someone’s “for you page”.
Anyone with a mobile phone can use TikTok for advertising purposes. Creating a TikTok can take as little as a minute to make and post a video, depending on your content.
