Get to Know GoClick
We are GoClick Media, a Banbridge, Northern Ireland-based, pay-per-click advertising agency focusing on Google Ads, Meta Ads, and LinkedIn Ads. Our seasoned experts are passionate about propelling high-growth businesses — irrespective of their size — to unprecedented heights by:
● Amplifying brand image and status
● Augmenting brand visibility
● Increasing website visitation
● Optimising traffic relevance
● Creating potent lead sources
● Improving profitable conversions
Our unwavering commitment to transparency guarantees clients have a clear view of their campaign performance through regular updates, comprehensive monthly overviews, ongoing strategic discussions, and unrestricted account access. When you work with GoClick Media, you can rest assured that collaboration will always be smooth and results-driven.
About Our Client
Situated in the picturesque west of Ireland, our client is a prestigious university with a history of over 175 years. Today, it has evolved into one of Ireland’s most prominent and internationally recognised educational institutions, fostering a diverse student body of over 18,000. It stands among the top 1% of universities worldwide according to QS World University Rankings, a testament to its unwavering commitment to academic excellence. With over 3,000 international students from more than 110 countries choosing this university annually, it truly is a global hub for higher learning.
Challenges & Goals
Through its annual Student Recruitment Campaign, the University aimed to make its institution the top choice in Ireland for potential undergraduate and postgraduate students. The goal was straightforward yet ambitious — get pre-leaving cert and prospective undergraduate students to mark their calendars for the annual Spring Open Day in March.
Knowing the importance of a well-executed campaign, the University sought out our team at GoClick Media. They trusted us to manage their Google Ads Campaign, hoping to tap into our expertise in PPC advertising and scaling brands online. The aim was to broaden their reach, increase their visibility, and ultimately, drive up the registration numbers for the Open Day — setting a new record in the University’s illustrious history.
How We Helped
After evaluating the university’s objectives, we recognised that Google Ads was the optimal PPC solution for this mission, given its potential for vast reach and visibility improvements. The power of targeted PPC on Google lies in its ability to connect with specific audience segments, presenting exponential growth opportunities.
Our strategy hinged on breaking down our campaigns to target different audience types that resonated with the University’s profile. We primarily focused on:
● Leaving Cert Students
● Pre-Leaving Cert Students
● Individuals aged between 16-19 years
● Current fifth year and leaving cert students
We understood that the decision-making process often involved more than just the students. Consequently, we also targeted parents who could influence the final decision in secondary audiences that included:
● Parents of Leaving Cert Students & Pre-Leaving Cert Students
● Adults aged between 40-55 with children aged 16-19
● Guidance Counsellors, Principals, Teachers, and other adult influencers
By tailoring our approach to these demographics, we crafted personalised campaigns that resonated with each audience type. This meticulous process was not ideal but essential for their large organisation — especially considering the ambitious growth aspirations. Our strategy ensured that the right message reached the right people at the right time, maximising the chances of achieving the desired campaign goals.
Outcomes
Total spend £3027 | Ad Impressions 1,835,784 (almost 2 million) | Website Visitors 12,135
Estimated attendance on Spring Open Day = ~7,000
