About GoClick Media
Discover the powerful impact of GoClick Media, a cutting-edge Pay-Per-Click Advertising agency specialising in Google Ads, Meta Ads, and LinkedIn Ads. Our team of experts is dedicated to helping business leaders at high-growth companies of all sizes achieve remarkable results by:
- Scaling newly activated brands
- Enhancing brand awareness
- Boosting website traffic
- Improving traffic quality
- Generating valuable leads
- Driving profitable sales
With our commitment to transparency, clients can expect regular updates on campaign performance, comprehensive monthly reports, ongoing consultations, and full account access, ensuring a seamless and successful partnership. Keep reading to see the transformative potential of our PPC strategies.
About Dungloe GAA
Dungloe GAA (CLG An Clochán Liath) is a dedicated Gaelic Football Club in the bustling Gaeltacht town of An Clochán Liath, County Donegal, Ireland. With a strong emphasis on nurturing talent and fostering community spirit, the club takes pride in promoting cultural values. United by a passion for the sport and a commitment to excellence, Dungloe GAA brings together players, supporters, and enthusiasts to create lasting memories and celebrate sportsmanship with one of the nation’s favorite cultural pastimes.
The Challenge
Dungloe GAA was at a crossroads when they decided to raise funds for new club facilities. Recognising the need for modernisation, the club sought to break away from traditional door-to-door sales and embrace a digital direction for their fundraising efforts. They seemed poised for success with an imaginative and appealing brand name, “Live Free in 23,” a professionally designed website, and a revitalised social media presence. However, the reality proved more challenging than anticipated.
Despite laying a solid foundation, the club struggled to generate ticket sales through organic feed posts and general boosts alone. Realizing their ambitious goals required a more nuanced approach, Dungloe GAA approached GoClick Media for guidance on advertising content, targeting, and Meta campaign management. The club hoped that a partnership with a seasoned Paid Advertising Agency would help them navigate the complexities of digital marketing and unlock the full potential of their online presence by driving website traffic and increasing ticket sales.
Our Solutions
To help Dungloe GAA achieve its fundraising goals, our primary objective was to build trust within the online community. Scepticism surrounding the authenticity of digital prize draws is relatively common — and rightly so. We devised a strategic approach to address this issue head-on and boost ticket sales:
- Leverage high-profile figures: Collaborate with Dungloe GAA’s committee members to secure the participation of renowned influencers like David Clifford, Marty Morrissey, and Daniel O’Donnell in club social media content to establish credibility.
- Target GAA enthusiasts: Attract the attention of a dedicated audience more likely to actively support and engage with a GAA club fundraiser endorsed by well-known personalities.
- Optimise campaigns: Continuously identify peak times for sales and focus on locations where ads enjoyed the most popularity to maximize the effectiveness of our marketing efforts.
By implementing these solutions, we established a foundation of trust and effectively drove traffic, ultimately increasing ticket sales for Dungloe GAA’s “Live Free in 23” fundraiser.
Results
Total Spend — €5274.79 | Total Sales Generated — €38,530.00 | 7.3x ROI
Testimonial
First-class service from start to finish. I would have no hesitation in recommending this company to anyone — we’ll be more than happy to use them again in any future fundraisers for our PPC advertising.
-Damien McHugh — Dungloe GAA Committee Member
