The short answer is yes, for many businesses Google Ads is worth exploring. Google Ads are just as relevant these days as any digital marketing channel.
You may have gotten a nudge when you set up your Google My Business or even set up your Google Analytics (GA4) account to consider using Google Ads.
However, you may have heard some horror stories about how advertisement budgets have been depleted quickly with just one campaign and minimal results. But it’s all about how these campaigns are set up and managed more than anything else.
How do Google Ads work?
First of all, Google Ads only works perfectly for some types of businesses out there. Part of using Google Ads is about testing what works and what doesn’t work specifically for your campaigns. Google Ads works on keyword bidding, and your advert will show up when someone searches on google for a keyword that you have made a bid on.
Once a user clicks on the advertisement, you will be charged for that specific keyword. The issue is that many businesses tend to use the same keywords. For example, if you’re going to open up a pizzeria and want to use Google Ads to help promote your business, if you select keywords such as ‘food’ or ‘Italian food’, predictably those will come at a high cost due to the volume of competition. Therefore they will drain your budgets with just a few clicks on your advertisements.
One common tactic on Google Ads is to be more segmented and select keyword phrases (longtail keywords) relevant to your business instead of just focusing on one or two keywords. This will help you pick less common items and gain a higher volume of website traffic with your set budget.
Why it’s important to use Google Ads
Google Ads helps to get your business out there. It helps to provide one of the best metrics and sources for leads that actually have an interest in your business. It’s a sophisticated platform, so it is easy to track who clicks and from where, offering insight into who your customer may be versus who you thought your target audience was initially assumed to be. In addition, you only pay per click, meaning you’re paying for performance and actionable data at the same time.
Always consider working with someone with the right expertise
Part of managing your Google Ads campaigns is working with a person or company who is fully dedicated to Google Ads. There are a lot of moving pieces and analytics to review, as well as campaigns to run, track, and modify as necessary. In the earlier days of utilising Google Ads, there will be a lot of trial and error that needs to be assessed as you’re guided on a proper campaign strategy down the line.
Take advantage of how powerful Google Ads can be, as 63% of people have clicked on ads when searching for items on Google, with 33% of mobile ad spending also going towards Google Ads.
It’s still a powerful and relevant tool, and whenever you’re ready – feel free to get the ball rolling and reach out to us at GoClick Media, and we can discuss budgets, strategies and plans for your Google Ads needs.
