Google Ads is a flexible online advertising platform that first launched exactly 22 years ago, labelled initially as Google Adwords, and businesses have been reaping great rewards through it ever since.
It provides solutions for businesses in every industry. Whether you’re representing a B2B company looking to generate leads for your sales team, or an e-commerce business trying to increase engagement and overall sales, you’ll find suitable tools on Google Ads to help you reach your goals.
Different campaign types allow you to deliver ads that match how people consume content in your market. Advanced targeting lets you reach people who are interested in what your business has to offer.
Can Google Ads be profitable?
Yes, is the short answer to this one, but only if used correctly. Some top spenders invest £40-£50m per year on Google Ads. Companies simply wouldn’t inject that much into an account if the platform didn’t work.
You’ll hear many excuses as to why some avoid spending on Google Ads, one being, “my target audience isn’t exactly digital. I don’t think I’ll find them through Google”. Very few people in our modern-day society don’t know how to use Google. Just check out the results from this survey carried out in Sweden. It really demonstrates how popular Google is across all age groups.
The average global return on ad spend (ROAS) is 2:1, which means you’ll earn £2 for every £1 spent, but we’ve helped some clients achieve 16:1 ROAS in recent months through careful management and continuous optimisation.
How long until Google Ads work?
You’ll actually begin to see some results immediately. When you have your campaign fully set up, your carefully selected keywords and target audiences inserted, and high-quality adverts completed, you’ll begin getting impressions once Google has approved everything.
Then you’ll begin getting engagement and website visitors, and over time Google will gradually gain a better understanding of your business. Your account manager will start to make adjustments based on the data they can see, and eventually, you’ll start seeing conversions.
In total, a successful Google ad campaign will take roughly three months to mature and then approximately 4-12 months to develop into a strong campaign.
GoClick Media Can Help
GoClick Media is a respected digital marketing company in Northern Ireland that offers various services in Google Ads. We can set up your account from scratch, complete all your keyword research, create your search, shopping, display and video campaigns and manage your account for a monthly fee.
If you’ve already got an account and want to see if you can improve your results, we provide account audits and recommendations reports afterwards. We can also offer online or in-house training to help your team improve their all-around PPC skills.
